Beauty from Ashes
Teaser campaign for the beneficiary fashion gala hosted by “Sunflower of Peace” Boston-based non-profit committed to providing urgent medical aid (tactical backpacks) to front-line paramedics and doctors in Ukraine.
Props & Styling
Ukraine’s national flower, the sunflower, serves as a symbol of hope and resistance, paired with sharp shrapnel to echo the harsh realities of war.
Deliverables
A 15-second vertical teaser ad and still photography for the event
Concept
A model stands barefoot in deserted ruins, wearing a designer gown. Her face is dusted with ash, lips cracked, yet her gaze remains unwavering—a representation of Ukraine’s resilience.
Visual Style
Post-apocalyptic teals and scorched-earth oranges reflect the desolation of war while subtly evoking Ukraine’s peaceful blues
and yellows.
