When Dynatrace came back to Gradient Films for another campaign, they decided to flip the script—literally. Straying from the comedic tone of past spots, this campaign leaned into a more serious, cinematic approach to showcase the challenges businesses face in a world driven by apps.

With a tight turnaround, we managed to assemble a large cast and lock down a modern, production-proof office with floor-to-ceiling windows (If you’ve ever tried to book one in this city, you know it’s basically like finding a unicorn in a three-piece suit.)

Over two packed shoot days (including some late-night magic), we worked closely with Dynatrace’s team to develop a compelling metaphor that brought their vision to life.