Dynatrace: The Worst Times

This fun commercial for Dynatrace was produced by Gradient Films, and I had the pleasure of stepping in to help put it together. With just over two weeks to work with, I was tasked with booking a wedding venue, planning a "fake" wedding (but trust me, the effort to pull it off was very real), and crafting a shoot schedule that included multiple kid actors. In just three days, we filmed half a life worth—from a wedding to a hospital birth to kids’ birthday party.

With the full support of Dynatrace, who encouraged us to push the comedic and visual limits, we pulled off a full-length spot and some hilarious cutdowns—making sure to hit every comedic note with a tight turnaround and plenty of laughs along the way.