Free Riding Club: One Story of Many
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Inspired by her own story, Free Riding Club founder, Halina Brodska, developed a non-profit program offering children from disadvantaged families (i.e war refugees, veteran, low-income households) an opportunity to have a competitive future in equestrian sport (Kyiv, Ukraine). To this day, it is one and only philanthropic equestrian program in Ukraine.
Unfortunately, the equestrian scholarships for children in need are currently limited to only 2 per year. Since they are funded by the revenue generated from the commercial clients and occasional donations, there is simply not enough resources to support more children.
I volunteered to shoot a PSA for the club, hoping it would help Halina get a grant that would give more kids a chance to live their dreams.
With the help of this PSA, the program gained national recognition and took first place for the “Best Social Project” across Ukrainian Federation of Equestrian Sport..
This no-budget project was made possible through a collective effort and generous help from Valerie Martynenko (audio) and Andriy Lagutin (B cam/AD).